Collection: PURAAI
Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.
At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle.
Indeed 
, is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.
sneakers puraai panther-football
sneakers puraai panther-ocean
sneakers puraai panther-double cream
sneakers puraai panther-macaron
sneakers puraai panther-brownie
sneakers puraai panther-fire
sneakers puraai panther-angel
sneakers puraai panther-football
sneakers puraai panther-cotton candy
sneakers puraai xs summer sand
sneakers puraai xs fins
sneakers puraai xs candy floss
sneakers puraai EDEN
sneakers puraai vintage-bark
sneakers puraai vintage-whale
sneakers puraai vintage-egg sheel
sneakers puraai panther-caramel
sneakers puraai panther-yolk
sneakers puraai panther-salted butter
sneakers puraai panther-chilly pepper
Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.
At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle.
Indeed , is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.